Honda 4W PR Coordinator

JOB DESCRIPTION

The Honda Four Wheel Public Relations (PR) Coordinator position is a dedicated role for American Honda. This person organizes and oversees PR work related to Honda’s four-wheel powersports products and activities (side-by-side and ATV). He or she reports directly to Honda’s Assistant Manager of Powersports Communications (PR Department), with more general oversight/management also provided by Jonnum Media’s Director. The Honda Four Wheel PR Coordinator is an organized and cool-tempered professional with excellent project management skills.

The position is based in Southern California, with time split between American Honda’s Torrance campus and Jonnum Media’s Long Beach office. In addition, the responsibilities call for regular time in the field, both in Southern California and nationally, including at Honda’s Alpharetta, Georgia, campus, as well as events. In special circumstances and when approved, the employee may sometimes work from home.

Although the duties and responsibilities are varied, the primary charge is to coordinate Honda powersports-related PR activities, with the goal of maximizing positive media/influencer coverage. This person regularly collaborates closely with Honda’s other departments. Timeliness and communication—with media, influencers and other stakeholders, as well as in-house at American Honda—are paramount in this position, and being a “people person” is a big plus.

DUTIES & RESPONSIBILITIES

Serve as a Honda Press Department point of contact for media/influencer/PR-related communication related to powersports products and activities. While four-wheel products are this person’s priority, he or she will also regularly assist with two-wheel on- and off-road- product.
Attend media/influencer-facing events on behalf of American Honda.
Prepare presentations and documents, both internally focused and media/influencer-facing.
With management team, manage PR issues and crises.
Maintain a thorough familiarity with and knowledge of all Honda powersports products (especially four-wheel, but also two-wheel on- and off-road), including technical knowledge, product positioning, target customers, etc.
Communicate and correspond with media and influencers, for example by providing timely responses to inquiries and requests.
Work with media/influencer outlets to ensure accuracy of stories regarding Honda powersports products.
Coordinate with PR Agency to plan and execute powersports product-announcement events and media/influencer ride events (virtual and in-real-life).
Represent Honda at media/influencer-organized activities including product shootouts, etc.
Organize/execute small-scale media/influencer opportunities, for example one-on-one product evaluations.
Proactively seek out/execute opportunities for powersports product-loan agreements to media/influencers, with the objective of securing coverage and maintaining good relationships.
Occasionally participate in in-person and virtual interviews with media and influencers on behalf of American Honda.
Occasional public speaking at media/influencer events and in video shoots, serving as a Honda spokesperson and authority on Honda powersports products and activities.
Track media/influencer coverage of Honda powersports products for inclusion in monthly reports.
Manage inventory of Honda’s powersports product loan pool.
Communicate with Honda’s service-shop staff to maintain/repair powersports product loan vehicles as needed.

Other

Keep supervisors informed of in-field work location, and of activities when working from home.
As needed, collaborate with other Honda Departments (Shows, Advertising, Product Planning, Sales, Sports, etc.).
Occasionally assist with planning, execution of public and/or dealer-facing events.
Manage “pro sales” of powersports product units from Honda’s powersports product-loan pool.
Produce smartphone images/video clips of Honda products and events, submit in a timely manner for potential posting on Honda’s social-media channels.

QUALIFICATIONS

Experience managing media/influencer relations or a related field.
Thorough familiarity the Powersports space.
While onboard training and ongoing management/oversight will be provided, this person must be a quick learner who is capable of working independently.
Proficient with digital applications including Office, Outlook, OneDrive, Social Media platforms.
Basic video/photo editing abilities are a plus.
Team player with great interpersonal and communication skills (oral and written).
Excellent organizational, multitasking, time-management abilities.
Ability to work well, creatively problem-solve and adapt under pressure.

Interested parties should email their résumés to chris@jonnummedia.com