SOCIAL MEDIA SPECIALIST / COMMUNITY MANAGER

Job Description

The Social Media Specialist / Community Manager is a role dedicated to our client, American Honda, and is based out of Honda’s Torrance, California, campus. The role requires a creative, tech-savvy professional who has a familiarity with powersports and experience in social media. The worker must have strong written communication skills and the ability to develop, collect, curate and post engaging content. This person is the gatekeeper for Honda’s Powersports-dedicated social media channels and is responsible for implementing Honda’s social media strategy in order to increase the brand’s online presence and improve the company’s marketing efforts. He or she works in the Marketing Department but also collaborates closely with other departments. He or she is a “people person” with the ability to moderate online and offline conversations within social communities, acting as the face and voice of Honda’s brand on social channels.

Duties & Responsibilities

  • Coordinate, manage and plan Honda’s social media activity

  • Collect/create assets, route content for approval, and post on social channels

  • Help oversee social media operations

  • Create and maintain a social media content calendar

  • Improve performance of Honda’s social media channels

  • Monitor competitor activity

  • Support new-model releases and other important announcements

  • Ensure/maintain brand consistency

  • Using most important social media KPIs, measure success of campaigns

  • Respond to comments and customer queries in a timely manner

  • Monitor and report on feedback and online reviews

  • Act as a manager of, and build relationships within, Honda’s social community

  • Stay up to date with the latest social media best practices and digital technology trends

  • Use social media marketing tools such as Sprinklr, Stackla and TrackMaven

  • Periodically attend educational digital-marketing conferences and powersports events

  • Coordinate social posting activity with other stakeholders, including Marketing, Sales, Sport and Product Planning teams, as well as vendors, to post content in a timely manner

  • Schedule or share posts requested by other stakeholders

  • Communicate with industry professionals and influencers via social media to create a strong network

  • Provide constructive feedback

Qualifications

  • Two years of experience as a Social Media Specialist or in a similar role

  • Excellent knowledge of Facebook, Instagram, Twitter, YouTube and other social media platforms

  • Understanding of SEO and web traffic metrics (helpful but not required)

  • Experience with doing audience and buyer persona research

  • Good understanding of social media KPIs; ability to identify and track relevant community metrics, and to interpret website traffic and online customer engagement metrics

  • Familiarity with web design and publishing

  • Excellent communication, writing, multitasking, time-management skills

  • Critical thinker with problem-solving skills

  • Team player with great interpersonal and communication skills (oral and written)

  • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series, creating/distributing an email newsletter, etc.)

  • Hands-on experience with social media management for brands

Interested? Please send a resume to chris@jonnummedia.com