NEWS

Admin 1/1/18 Admin 1/1/18

Jonnum Media to Provide Content for 6D Helmets

Powersports-focused brand-publishing shop Jonnum Media has begun a new arrangement providing services including website content and brand consultation for pioneering helmet manufacturer 6D.

Program will educate, inform consumers through the helmet brand’s channels

LONG BEACH, Calif. (January 1, 2018) – Powersports-focused brand-publishing shop Jonnum Media has begun a new arrangement providing services including website content and brand consultation for pioneering helmet manufacturer 6D. Through the agreement, Jonnum Media will leverage its deep experience in powersports, cycling, and publishing to create unique, informative content for 6D’s website and other channels.

Called "Headspace," the content program is inspired by 6D’s track record of innovation. It will endeavor to deliver readers information about not only 6D products and projects, but also more general topics like brain protection and helmet technology. In addition, Jonnum Media will do consultation for 6D in the areas of branding, marketing, and PR.

“When I founded this company last year, I made a short list of powersports dream brands I would love to work with, and honestly, 6D was near the top of that list,” said Jonnum Media Founder Chris Jonnum. “One key to creating interesting content is having stimulating topics around which to base it, and 6D is blessed with a nearly endless supply of authentic, appealing narratives about its products, company, and category. For years I’ve admired 6D’s technological vision and leadership, and I’m thrilled to have the opportunity to serve and grow its audience with significant, engaging storytelling.”

“As someone who used to work in publishing myself, I recognize the role that quality content can play in growing a brand, and I’ve long had a goal of doing that with our company,” said 6D Cofounder and CEO Bob Weber. “I’ve known Chris since working with him in the mid-’90s, and his agency understands our genuine passion for advancing brain protection through innovative application of technology. Through this partnership, we anticipate informing and educating the market about topics that are important to us.”

ABOUT JONNUM MEDIA
A brand-publishing shop established by powersports veteran Chris Jonnum and based in Long Beach, California, Jonnum Media helps organizations discover their own unique narratives and communicate them via content that informs, entertains and serves consumers and media, growing customer awareness, engagement and loyalty. Please visit www.jonnummedia.com for more information.

Admin 4/1/17 Admin 4/1/17

Jonnum Media Named PR Agency of Record by American Honda

Jonnum Media to provide PR/marketing services to American Honda's Powersports Division

Agreement includes media strategy, event planning for Powersports Division

LONG BEACH, Calif. (April 1, 2017) – Jonnum Media began today an exclusive agreement that will see it providing services for the Powersports Division of American Honda Motor Company. Launched earlier this year by industry veteran Chris Jonnum, the powersports-focused brand-publishing shop is Honda’s PR agency of record for motorcycle, ATV, and side-by-side.

Under the multi-year agreement, Jonnum Media will provide a number of services to Honda’s Press and Race Departments, including counsel on media-relations strategy, creation of media-facing content, support with media-event planning, and management of sports-marketing PR (including creation of social-media content).

“I’m thrilled to be back with American Honda, now through my own agency,” said Jonnum Media Founder Chris Jonnum. “I’ve been a fan of the Honda brand and its products since owning my first motorcycle, a 1978 XR75, and I couldn’t hope for a better client as I get this new company off the ground. My staff knows Honda well, and we’re all motivated to reward the faith that the Press and Race Departments have placed in us. I look forward to a long relationship.”

Admin 2/1/17 Admin 2/1/17

Chris Jonnum Launches Brand-Publishing Shop

Powersports industry veteran Chris Jonnum announced today the launch of a brand-publishing shop specializing in content related to motorcycles, ATVs and side-by-sides.

Jonnum Media to specialize in powersports content, communications

LONG BEACH, Calif. (February 1, 2017) – Powersports industry veteran Chris Jonnum announced today the launch of a brand-publishing shop specializing in content related to motorcycles, ATVs and side-by-sides.

Organizations are discovering the effectiveness of storytelling, but while the powersports realm boasts a rich trove of captivating storylines, marketers haven't always successfully related these narratives in compelling ways. Jonnum Media will leverage its unique position at the intersection of powersports experience and content expertise to help brands of all sizes grow customer awareness, engagement and loyalty.

During a career that has spanned over two decades in the powersports field, Chris Jonnum has served in editorships with Road Racer X and Cycle News, as MotoGP Press Officer for Ducati Corse and most recently as Powersports Director for Dispatch Communications. In the latter role, he was charged with establishing a powersports division, bringing in clients including American Honda and Dainese North America, and directing and executing the agency’s powersports-related work. Jonnum has also authored award winning books on 2006 MotoGP World Champion Nicky Hayden, the Ducati Museum and the history of Alpinestars.

“Everyone loves good storytelling, and powersports enthusiasts even invented their own word for it—bench racing,” Jonnum said. “There’s nothing I enjoy more than creating unique, relatable, strategic content programs, and I’m excited to enable powersports brands to effectively communicate their messages through multiple platforms, including digital, video, social media and traditional media.”

For more information on Jonnum Media’s experience and services, please visit www.jonnummedia.com

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