Agreement includes media strategy, event planning for Powersports Division
LONG BEACH, Calif. (April 1, 2017) – Jonnum Media began today an exclusive agreement that will see it providing services for the Powersports Division of American Honda Motor Company. Launched earlier this year by industry veteran Chris Jonnum, the powersports-focused brand-publishing shop is Honda’s PR agency of record for motorcycle, ATV, and side-by-side.
Under the multi-year agreement, Jonnum Media will provide a number of services to Honda’s Press and Race Departments, including counsel on media-relations strategy, creation of media-facing content, support with media-event planning, and management of sports-marketing PR (including creation of social-media content).
“I’m thrilled to be back with American Honda, now through my own agency,” said Jonnum Media Founder Chris Jonnum. “I’ve been a fan of the Honda brand and its products since owning my first motorcycle, a 1978 XR75, and I couldn’t hope for a better client as I get this new company off the ground. My staff knows Honda well, and we’re all motivated to reward the faith that the Press and Race Departments have placed in us. I look forward to a long relationship.”
ABOUT JONNUM MEDIA
A brand-publishing shop established by powersports veteran Chris Jonnum and based in Long Beach, California, Jonnum Media helps organizations discover their own unique narratives and communicate them via content that informs, entertains and serves consumers and media, growing customer awareness, engagement and loyalty. Please visit www.jonnummedia.com for more information.