Program will educate, inform consumers through the helmet brand’s channels
LONG BEACH, Calif. (January 1, 2018) – Powersports-focused brand-publishing shop Jonnum Media has begun a new arrangement providing services including website content and brand consultation for pioneering helmet manufacturer 6D. Through the agreement, Jonnum Media will leverage its deep experience in powersports, cycling, and publishing to create unique, informative content for 6D’s website and other channels.
Called "Headspace," the content program is inspired by 6D’s track record of innovation. It will endeavor to deliver readers information about not only 6D products and projects, but also more general topics like brain protection and helmet technology. In addition, Jonnum Media will do consultation for 6D in the areas of branding, marketing, and PR.
“When I founded this company last year, I made a short list of powersports dream brands I would love to work with, and honestly, 6D was near the top of that list,” said Jonnum Media Founder Chris Jonnum. “One key to creating interesting content is having stimulating topics around which to base it, and 6D is blessed with a nearly endless supply of authentic, appealing narratives about its products, company, and category. For years I’ve admired 6D’s technological vision and leadership, and I’m thrilled to have the opportunity to serve and grow its audience with significant, engaging storytelling.”
“As someone who used to work in publishing myself, I recognize the role that quality content can play in growing a brand, and I’ve long had a goal of doing that with our company,” said 6D Cofounder and CEO Bob Weber. “I’ve known Chris since working with him in the mid-’90s, and his agency understands our genuine passion for advancing brain protection through innovative application of technology. Through this partnership, we anticipate informing and educating the market about topics that are important to us.”
ABOUT JONNUM MEDIA
A brand-publishing shop established by powersports veteran Chris Jonnum and based in Long Beach, California, Jonnum Media helps organizations discover their own unique narratives and communicate them via content that informs, entertains and serves consumers and media, growing customer awareness, engagement and loyalty. Please visit www.jonnummedia.com for more information.